I was reflecting just the other day about how so many members of the working force can be identified by their corporate colours! Never having really considered this before, the thought had merit, at least to me!
Years ago the trend for ladies, and eventually the fellows as well, was to have their “colours done” – enhancing our confidence when buying clothes with the determination of Spring, Summer, Fall or Winter shades and hues.The psychology of “being” a colour also became popular, the ones that come to mind are Blue, Orange, Gold and Green.
For front desk or other “front line” employees, sometimes the purchase of specific items reflecting corporate branding and selected specifically for work attire can be included as a personal expense. Some employers provide uniforms – all reflecting the corporate colours.
This past weekend, wearing the colour red which reflects franchise branding, I actually found myself searching for the perfect backdrop of Fall leaves which would enhance the red in some new photos! While it is true that any form of print advertising is to either introduce or re-acquaint myself with readers, it’s not all about me! We’ve all heard the admonition that “you’re known by the company you keep”; this is true not only of people but of business.
And the best part of all is that I absolutely love red!